Google has started informing YouTube Premium subscribers in the United States about upcoming price increases that will take effect next month. The changes apply to individual, annual, family, and student plans. Google has not issued an official statement or provided a reason for the price increase.
The new prices, shared through user-reported emails on Reddit, are as follows:
- Individual monthly: $13.99, rising to $15.99 per month
- Individual annual: $139.99, rising to $159.99 per year
- Family: $22.99, rising to $26.99 per month
- Student: $7.99, rising to $8.99
Previous YouTube Premium Price Increases in the US
The last time YouTube Premium raised its prices in the United States was in July 2023, when the monthly fee for the individual plan increased from $11.99 to $13.99. The current price hike follows the same pattern, with a $2 increase for the individual plan.
The price increase comes at a time when free YouTube users are experiencing more ads and stricter enforcement against ad blockers. Google has not linked these changes to the upcoming subscription price adjustment in its communications to affected subscribers.
YouTube Premium offers ad-free videos, background playback, and offline downloads. Google has not announced any new features associated with the price change.
Subscribers who received email notifications have not been given the option to lock in current pricing before the new rates start. Google has also not confirmed the exact date next month when billing for existing subscribers will change.
